Rebranding a Women's Health Tech Startup

Raydiant Oximetry is introducing new technology to more accurately detect fetal distress during labor and delivery.

We worked with the team at Raydiant Oximetry to develop a comprehensive and fresh visual identity paired with a new website. This was a 4 month process beginning with the creation of mood boards, which allowed us to narrow down the direction of the visual identity. The new brand was meant to evoke femininity while remaining technology-forward. After several iterations of the brand guidelines, our team began to strategize and develop a new website that told the story of the company's mission and achievements thus far.

As Creative Director, I spearheaded the branding process which followed a strict project timeline. I also served as the main point of contact between our team of designers, web developers, and the client, relaying feedback between groups and ensuring the project was moving along smoothly to meet the target launch date.